Caterpillar to Butterfly

Caterpillar to Butterfly

Riding a cycle is a fun way of keeping fit. Ever ridden the Product Life Cycle (PLC)?

No, really, this one is good for your health as a PM! 💪💪

The time taken for a product to pass through the stages of introduction, growth, maturity, and decline is called the PLC.

Every product goes through this.

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Back to Chapter: The Basics