Content Marketing (CM) is a buzzword that has gone beyond the buzz and has proven its worth for today’s businesses.
If you also want to figure out what CM is and how you can use it for your company, then this course is for you.
This course gives you a deep understanding of the CM process. It enables you to set up a unique CM strategy, select the best content formats, create quality content, and promote content for maximum impact.
At the end of this course, you will be able to:
– Comprehend the process of content marketing.
– Identify the need for content marketing for your company.
– Design a content strategy for your company.
– Track the content marketing campaigns with clearly defined KPIs and metrics.
Course Authors & Contributors: