How Are The Emails Doing?

How Are The Emails Doing?

After websites and social media, another CM channel that you must regularly measure is email. 📧

You may be controlling your own email list to send out relevant content to your customers.

But if you are partnering with a third-party tool or service provider to automate email campaigns, then it takes a significant chunk of your CM budget.

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Back to Chapter: Content Marketing Effectiveness