SEO and SEM Effectiveness
We all know the importance of search engines? After all, who hasn’t Googled? 🌐
Therefore, Search Engine Optimized (SEO) and SEM effectiveness has an ever increasing role to play in your CM campaigns.
Your target audience finds their way to your website only if the content is relevant. 👩💻
And that relevance is proven to the search engine crawlers and to the customers.
Back to Chapter: Content Marketing Effectiveness