Track and Then Track Some More

Track and Then Track Some More

Almost all content promotion channels are designed to lead customers to a company’s website.

A website is where the company publishes detailed product information, educational blogs, use cases, and case studies. 🐱‍💻
In addition, companies can actually convert potential leads into paying customers via websites.

Therefore, when establishing measuring metrics for CM campaigns, tracking content performance of websites is essential. 📏

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Back to Chapter: Content Marketing Effectiveness