Track and Then Track Some More
Almost all content promotion channels are designed to lead customers to a company’s website.
A website is where the company publishes detailed product information, educational blogs, use cases, and case studies. 🐱💻
In addition, companies can actually convert potential leads into paying customers via websites.
Therefore, when establishing measuring metrics for CM campaigns, tracking content performance of websites is essential. 📏
Back to Chapter: Content Marketing Effectiveness