Using Content for Marketing

Using Content for Marketing

Quality content can add value to various aspects of a business. Whether it’s Standard Operating Procedures (SOPs), HR training manuals, or internal communication memos; quality content has numerous applications. 🤓

But the function where it leaves the most impact and can directly contribute to business growth is marketing.
And when companies use content for marketing, the practice becomes CM.

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Back to Chapter: What is Content Marketing?