Pareto’s 80:20 Principle

Pareto’s 80:20 Principle

If you have labored long and hard to create market-leading CX, you will reap sustainable benefits in growth, market share, higher profitability per customer, and better customer retention. But while positive CX makes profitable customers come back to you for repeat business, it also attracts cherry-picking, unprofitable customers. 🍒

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Back to Chapter: Customer Retention