CX Impact On Bottom Line & Brand

CX Impact On Bottom Line & Brand

Now, you may be wondering, does it even make sense to spend your resources in creating a positive CX when you have a great product that sells itself? 🤔 After all, CX design would require investment in market study, product improvement, employee training, and process modification. Do your customers even care about all that if your product does what you promised?

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Back to Chapter: What is Customer Experience?