The Money Trail
Money, money, money! 🎶..It’s a rich man’s world.🎶 Don’t swing too much to that old Abba tune! The hard reality is that successful marketers need to adhere to strict budgets and pick cost-effective options. Roy, the PM at Disimile, knows that he needs to keep both budget and resource needs in focus for an effective GTM strategy.
Back to Chapter: GTM in Action