The Yellow Brick Road to the Market

The Yellow Brick Road to the Market

A product is deemed a success only when it solves users’ problems and is profitable for the company that released it. A key part of a Product Manager’s (PM) role is successfully launching the product in the marketplace and assisting marketing teams in this endeavor. 🏆 In this FWD lesson, you’ll learn about the Go-to-Market (GTM) activity and how the PM participates in it.

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