High on the Hill for All to See

High on the Hill for All to See

Carrying coal to Newcastle. 🛤️ Selling snow to Eskimos. ❄️ Here’s another endeavor that would be as futile as these two. A GTM strategy without clear brand positioning and value proposition. After you’ve identified the buyer persona, you need to identify a brand position and value proposition that would resonate with your buyer persona.

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Back to Chapter: Preparing to GTM