Bangle Seller or Pied Piper?
Impressions are not just for first dates!😉 The first impression of a product can make or break it. A solid GTM strategy should follow a rational framework, following either a Marketing-Intensive or Sales-Intensive approach depending on the customer and the product. “Aren’t these really complementary approaches?” you ask. Yes, but they also offset each other.
Back to Chapter: Sales or Marketing