Persona, Persona, Let’s Give You a Face!

Persona, Persona, Let’s Give You a Face!

“Now that we’ve built the empathy map, I think we need to go to the Define phase of DT and define our user persona,” said Lynne. 👨

“Oh! Do we really need to do that? User personas are so tiresome and time-consuming. Now that we’ve researched the user, can’t we just jump into developing the website?” asked Rita impatiently.

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Back to Chapter: Design Thinking in Practice