PMs in the DT World

PMs in the DT World

Hey-ho, PM!
Let’s tackle a vital question. What is the role of a PM in an organization that’s adopting DT?

Do PMs rule the roost, laying down the principles and reinforcing the basics?
OR
Watch from the sidelines and cheer as designers and business folk do a mind-meld and beat a path to users’ doorsteps? 🚪

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Back to Chapter: Introduction to Design Thinking