Thinking About Design (Thinking)?
“I’m off to get our new product line started,” jabbered Axel, the PM at Wakemeup, a breakfast cereal company, as he whizzed past his CEO, Richard.🏃
“What! I thought we’d employ some Design Thinking (DT) before we started!” exclaimed Richard.
“Isn’t that for big messy problems? Do we need a Bazooka to kill an ant?” asked Axel.
Back to Chapter: Introduction to Design Thinking