Thinking About Design (Thinking)?

Thinking About Design (Thinking)?

“I’m off to get our new product line started,” jabbered Axel, the PM at Wakemeup, a breakfast cereal company, as he whizzed past his CEO, Richard.🏃

“What! I thought we’d employ some Design Thinking (DT) before we started!” exclaimed Richard.

“Isn’t that for big messy problems? Do we need a Bazooka to kill an ant?” asked Axel.

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Back to Chapter: Introduction to Design Thinking