How to Build Customer-centric Products
Why is Amazon so successful? Why are some products are able to gel well with customers while others struggle?
The answer often lies in how beautifully a product fits into the customers’ life. This is where Jobs-to-be-done (JTBD) comes into the picture.
This course helps you understand how to build customer-centric products.
At the end of this course, you will be able to:
– Comprehend the principles behind customer-centric products.
– Incorporate the Jobs-to-be-done (JTBD) framework in your product and communication.
– Create your own JTBD framework.
Course Authors & Contributors: