How to Build Customer-centric Products

How to Build Customer-centric Products

Why is Amazon so successful? Why are some products are able to gel well with customers while others struggle?

The answer often lies in how beautifully a product fits into the customers’ life. This is where Jobs-to-be-done (JTBD) comes into the picture.
This course helps you understand how to build customer-centric products.

At the end of this course, you will be able to:


– Comprehend the principles behind customer-centric products.
– Incorporate the Jobs-to-be-done (JTBD) framework in your product and communication.
– Create your own JTBD framework.

Download the free FWD App for full access to this course and many more. Learn Product Management, Growth Hacking, Marketing, Sales and Management skills.

Available on both Playstore and App store.
Get it on Google Play
Download on the App Store

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