JTBD: A Deep Dive

JTBD: A Deep Dive

You already know that the JTBD framework forces the team to focus on the outcome and not just the output.🗻

For instance, launching the FWD app is an output, but has it enabled the users to really move FWD in life? That’s the outcome the team needs to go after. 📱

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Back to Chapter: Introduction to JTBD Framework