PAS or FAIL?
You’ve learned AIDA, AIDCA, and IDCA. All these formulas help you write a copy that presents a solution for whatever problem the prospect is facing.
“Clean and speed up your PC today!”🖥️
Is a copy drafted using AIDA.
Notice how this applies to prospects who have malware, are facing computer issues, or are just running out of storage.
Back to Chapter: Copywriting How-To’s