PAS or FAIL?

PAS or FAIL?

You’ve learned AIDA, AIDCA, and IDCA. All these formulas help you write a copy that presents a solution for whatever problem the prospect is facing.

“Clean and speed up your PC today!”🖥️

Is a copy drafted using AIDA.

Notice how this applies to prospects who have malware, are facing computer issues, or are just running out of storage.

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Back to Chapter: Copywriting How-To’s