Please Turn Over

Please Turn Over

In the previous lesson, you’ve learned about Video Sales Letters (VSL) and how Mary, the copywriter at Click, scripted a VSL using the Jim Edwards method.

So far, Mary has grabbed the attention of prospects, presented the problem, and created an emotional connection by understanding the agitation experienced.

Let’s move FWD and see the next steps.⏭️

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Back to Chapter: Even More Formulas!