Are you generating hundreds of leads every week but only converting a handful of them? Then this is the course for you!
In this course, you’ll learn how to drive up sales conversions for your business with Lead Nurturing for B2C and B2B businesses.
At the end of this course, you will be able to:
– Recognize what is Lead Nurturing and its importance.
– Explain the Lead Nurturing process.
– Develop a Lead Nurturing program for your organization.
– Distinguish in the Lead Nurturing approach for B2C and B2B
– Design relevant content targeted at leads in different stages of the purchase funnel.
– Identify automation tools and channels suitable for the goals.
Course Authors & Contributors: