Giving Them What They Need
Let’s go back to Sunita from Queen Incorporated for a little bit. She was in the market for a digital learning platform. After shortlisting three vendors, she arranged free trials and demos for internal stakeholders. This took up nearly a month. 🗓️
In the meantime, Ventura Software, kept nurturing Sunita as an advanced lead and shared value-adding knowledge resources.
Back to Chapter: Nurturing Leads: B2B Business