Just For You

Just For You

The channels and approaches discussed till now are known to improve conversion rates of a B2C business successfully. But when selling products or services to another business (B2B), then the whole context shifts.

A B2B sales cycle is lengthier and more involved. B2B customers research more, spend more, and take longer to make a buying decision.

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Back to Chapter: Nurturing Leads: B2B Business