Personalize That Offer
Once your leads have passed the deliberation stage and evaluation of your offerings, the final stage of negotiations begins.
Unlike the B2C customers, the B2B customers expect much more than just a discount coupon or special promotional offer. They don’t hesitate to ask for customization and modifications in the product itself. This makes the B2B personalized offer much more complex. 😖
Back to Chapter: Nurturing Leads: B2B Business