E for Engaged, E for Email

E for Engaged, E for Email

With Retargeting and social media campaigns in place, your Lead Nurturing program starts taking shape. But both these channels are designed for mass appeal and have an impersonal feel to them.

As your leads progress deeper into the purchase funnel, you need to engage them through personalized channels. And that’s where email marketing comes into the picture.

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Back to Chapter: Nurturing Leads: B2C Business