Customer Is the King!
Anybody who has been in sales has heard the oft repeated phrase ‘Customer is The King’ (or Queen 😉).
Therefore, it makes absolute sense to begin devising any marketing strategy by developing a deep understanding of your target group (TG).
After all, how can you design a delightful customer experience for your customer, if you don’t even know their journey?🤔
Back to Chapter: What is Lead Nurturing?