Setting the Stage

Setting the Stage

According to a Harvard study, 40-50% of leads of an average company are not followed up! ❌

And most of these ignored leads often end up buying competitors’ products. The leads that stay, become dormant and lengthen their buying decision.

When they finally make a purchase, it is often when the product is offered at high discounts.🏷️

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Back to Chapter: What is Lead Nurturing?