The Kano Model

The Kano Model

Next, we’ll move to another prioritization technique, the Kano model. The Kano model is derived from the original theory for product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano. 🗒️ ‘Customer delight’ versus ‘cost to realize’ is the question that this model seeks to answer.

Download the free FWD App for full access to this course and many more. Learn Product Management, Growth Hacking, Marketing, Sales and Management skills.

Available on both Playstore and App store.
Get it on Google Play
Download on the App Store

Back to Chapter: Creating the Roadmap